November 9, 2017
HOSTED BY BRIGHTCOVE
The night kicked off with host, Shaun Cronin, introducing what Boston Video Collective is and why he founded the monthly community event. Shaun talked about how to get involved, and a gave a little background about himself — and showed off the Boston Video Collective logo several times to the delight of all attendees.
Ben Whitmore was the first guest presenter at the first ever Boston Video Collective event. Ben explained his role at DraftKings producing video series, his content production workflow, and his relationship with outside vendors. For DraftKings, Ben has created a successful process for producing branded viral social media video series.
Ben Whitmore produces original video series for daily sports contest provider DraftKings that reinforce the brand’s identity as a true sports and entertainment publisher. Over time Ben has developed an engaged audience on owned channels as well as generated substantial earned distribution from national digital and broadcast properties.
“It’s a privilege to have a relationship with an audience. It’s also a difficult thing to maintain. But nothing beats the reward of publishing an original idea and having your audience stop what they are doing and engage. I love that challenge.” — Ben Whitmore
Check out Ben's work at: Ben Whitmore Productions
Ben played a video from DraftKings "Pranked" series featuring NBA All-Star Isaiah Thomas.
Event photography provided by: Marian & Gus Photography
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